Offshore Norway and BEAst approached us to create a compelling presentation on PEPPOL, a new standard designed to streamline communication and collaboration by translating documents, messages, and information flow across platforms. The presentation was scheduled for a major logistics conference in Brussels, and the goal was to effectively communicate to companies and users the benefits of implementing this new standard.
To achieve this, we created a short but powerful animation that effectively conveyed the message to the target audience. One important criterion for the animation was that it had to be able to stand alone without sound, as it would be used at trade shows and exhibitions, as well as on social media. We prioritized readability and comprehension, using text as the primary element, and animating it with simple, playful elements that emphasized the message's simplicity and importance in each paragraph.
The resulting animation was a resounding success, used as an introduction to the presentation in Brussels and shared on social media and screens at exhibitions where Offshore Norway and/or BEAst are present. Effective communication work and creative approach helped our client to reach their goals and spread their message to a broader audience.
PROCESS:
Concept sketches, picking the visual language based on brand colors & typography.
Concept sketches, picking the visual language based on brand colors & typography.
The script was then translated into different boards giving an overview of the different segments while trying to visualize the script in interesting ways. This then worked as a storyboard before animating every scene.
CREDITS:
Direction: Fasett & Racecar / Design: Joacim Olofsson
Animation & Compositing: Joacim Olofsson / Sound Design: Ambolt Audio AS
Client: Peppol logistics & Fasett
(2022)